Franchise Opportunities

The Business

 

Lawn3 provides all-year-round lawn care treatments and services to the domestic market, including:

 

• Moss and weed treatments 
• Lawn fertilizing 
• Seeding 
• Pest control 
• Aeration (tinning or plugging) 
• Scarification

 

We use professional products that are unavailable to the consumer directly, and which are used by professional Greenkeepers at venues such as Wimbledon and Wentworth.

 

The application of these products at key times of the year, together with other services such as scarification and aeration is designed to give our clients lush green lawns, free from weeds, moss and pests.

 

The business model is based on high client retention, repeat business throughout the whole year (including the winter period) and provides a gross profit margin of over 75% (guide price to customer less cost of materials). Customer satisfaction and loyalty are very important to us and as such we offer a unique 100% money back guarantee if the customer is not completely satisfied. As a result we have a very low client attrition rate and some of our franchisees boast client referrals account for 30% of new business.

 

Training and Support

 

Lawn3 training is so comprehensive and our commitment to ongoing business support and individual development such a part of the Lawn3 culture that we were chosen by the Institute of Groundsmanship to partner with them to develop an IOG NVQ Level II Greenkeeper course specifically designed for the domestic Lawncare industry. The initial Lawn3 Training Programme covers the following:

 

Technical Syllabus

 

• The Lawn3 Treatment Programme
• Health & Safety
• Use of herbicides, fungicides and insecticides
• Moss killers
• Weed & moss identification & treatment
• Lawn maintenance
• Seeding & lawn repair
• Scarification
• Aeration
• Knapsack spraying
• Seeding
• Pest Control
• Lawn3 Operations & Customer Care Software

 

Business Syllabus

 

• Business basics - running a business for the first time
• Business operations
• Sales & Marketing
• Customer Service
• Staff recruitment & training
• Accounting
• Business & accounting

 

The Lawn3 franchise package: what’s included 

 

An exclusive territory of 100,000 households Stationery pack (business cards, letterheads) Vehicle livery & signwriting Training course at a Horticultural College (leading to NPTC or City & Guilds qualification) Professional petrol-driven aerator Franchise licence fee Knapsack chemical sprayer Blower Measuring wheel Sufficient fertiliser for the first 100 clients Rake Branded uniform (trousers, t-shirts, fleece, etc.)

Lawn3 bespoke scheduling & invoice software Deposit on a Citroen Berlingo van (or equivalent) Lawn3 Training Programme Professional petrol-driven scarifier Franchise Manual Granular fertiliser spreader Chemical transport box Sweeper Leather folder Water butts Sufficient herbicide for the first 100 clients Personal Protective Equipment (PPE) The unique Lawn3 business launch package including 50,000 full-colour leaflets delivered into your territory by Royal Mail and 25,000 leaflets for personal delivery Continual ongoing support Professional sales training

 

The Next Step

 

As well as unrivalled training, technical expertise and business support you will join a culture of success and opportunity with a company dedicated to becoming the premier lawn treatment company in the UK.

 

Whatever your background and personal ambition, a Lawn3 franchise can be tailored to your own personal circumstances and will give you the opportunity to benefit from an increasingly buoyant UK services sector.

 

The lawn treatment industry is underdeveloped in the UK and has a massive potential for growth — a Lawn3 franchise may well be the best opportunity you’ll ever have to realise your dreams of running your own successful business.